陋室

A Glimpse of HK Ads

DinDong!Cute Fortune Cats Are Celebrating Lunar New Year With I Square

Spring Festival is still on. All the plazas in Hong Kong are fighting each other in terms of attracting eyeballs and increasing traffic, so they utilized series of campaign activities to advocate their brands.

For instance, a 5-meter tall Din Dong cat created by two Hong Kong local comic authors together was shown in I square‘s grand floor with another 8 smaller Din Dong cats. This cooperation is trying to appeal to not only the visitors coming from all over the world during this Chinese Spring Festival holidays but also the local people. The Din Dong cats were dressed as fortune cats and goats to celebrate New Year’s coming.  When people are shopping, their companions don’t get bored either. Discovering all the Din Dong cats in such a large shopping mall is not easy, but this photo series is trying to find as many cats as possible.

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Happy Lunar New Year to everyone! Wish you all have a good start! XD

Advertisments As The Ultimate Solution For “I-Know-I’ve-Heard-This-Song-Somewhere-But-I-Just-Can’t-Remember-Its-Damn-Name!”

There was once a time when Hong Kong streets were full of lyrics from popular Chinese songs like the below photo.Without enough attention you would never discover that actually they were advertisements.

(source: https://www.facebook.com/media/set/?set=a.323401827728972.74611.246327942103028&type=3 )

These series of billboards were made by Soliton Music, an online music service, which attracted people’s eyeballs and transferred customers from offline to online platform. People are willing to take a photo of lyrics then share with friends. Many people have been bothered when you heard some familiar songs in public but could remember their names. Now, the only thing you need to do is saying the lyrics to Soliton’s website or app, and bang! Problem solved. Also on Soliton’s website, you can get recommanded songs accorging to your own favor.

 

“大家一定仲記得Soliton Music (下稱「Sol」)之前既橫掃式戶外廣告有幾瘋狂,腦袋只係不停浮現一大堆黃色歌詞﹐到依家都仲好有印象。”—— <<SOLITON – 黃黃藍,就係咁簡單>> By DigitPepper

(Source: http://digitpepper.com/blog/2012/07/soliton%E5%B0%B1%E4%BF%82%E5%92%81%E7%B0%A1%E5%96%AE/ )

Teaser Adv_副本

(Screen shot by myself
Source: https://www.facebook.com/media/set/?set=a.323401827728972.74611.246327942103028&type=3All%20rights%20reserved%20by%20Soliton%20Music
All rights reserved by Soliton Music)

SOLITON

(Screen shot by myself
Source: http://iknowthissong.org/
All rights reserved by Soliton Music)

 

Have you ever find lyrics nearby?

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Click here to see more lyrics: The advertisements made and collected by Solition Music

 

 

A 30-Second Milk Tea Commercial That Could Only Be Understood By Native Hong Kongers

維他港式奶茶 30秒廣告 2014

 

(Screen shot by myself. Source: YouTube https://www.youtube.com/watch?v=KKI7EV0cjWc )

This VITA milk tea commecial, which made no sense to people who are not extremely familiar with Cantonese or Hong Kong culture, presented Hong Kong in an exaggratedly vivid way.

Really? Maybe now your head is full of doubt.

(Source: YouTube https://www.youtube.com/watch?v=KKI7EV0cjWc )

Within this 30 seconds, there are at least EIGHT scenes that related to traditional Cantonese idioms.

For instance:

「煲夠啦」It refers to having a long telephone conversation with friends.

「睇水」It is the idiom that would be used when people are doing bad things together and one of those people is responsible for watch out and makes sure others are not going to be caught. In this commercial, this kind of behavior is translated into facial meaning that someone is literally looking at the water.

「出貓」It means students cheating in exams.  The cat represents small notes that students prepared for the examination. When the cat is out, the student is taking the notes out.

「牛肉乾」Policeman leaves a ticket on the window of illegal parking cars without a driver inside. Because the ticket is red and quadrate, people always call the ticket beef jerky.

“果然係香港核心價值!撐你!”—— pcstar2k, on YouTube

(Source: YouTube https://www.youtube.com/watch?v=KKI7EV0cjWc)

The most significant feature of Hong Kong commericial is biliterate and trilingual. This commercial has fully demonstrated the charm and characteristic of Cantonese. 

Check it out and find more idioms!