Spring Festival is still on. All the plazas in Hong Kong are fighting each other in terms of attracting eyeballs and increasing traffic, so they utilized series of campaign activities to advocate their brands.
For instance, a 5-meter tall Din Dong cat created by two Hong Kong local comic authors together was shown in I square‘s grand floor with another 8 smaller Din Dong cats. This cooperation is trying to appeal to not only the visitors coming from all over the world during this Chinese Spring Festival holidays but also the local people. The Din Dong cats were dressed as fortune cats and goats to celebrate New Year’s coming. When people are shopping, their companions don’t get bored either. Discovering all the Din Dong cats in such a large shopping mall is not easy, but this photo series is trying to find as many cats as possible.
Happy Lunar New Year to everyone! Wish you all have a good start! XD