陋室

A Glimpse of HK Ads

DinDong!Cute Fortune Cats Are Celebrating Lunar New Year With I Square

Spring Festival is still on. All the plazas in Hong Kong are fighting each other in terms of attracting eyeballs and increasing traffic, so they utilized series of campaign activities to advocate their brands. For instance, a 5-meter tall Din Dong cat created by two Hong Kong local comic authors together was shown in I…

Advertisments As The Ultimate Solution For “I-Know-I’ve-Heard-This-Song-Somewhere-But-I-Just-Can’t-Remember-Its-Damn-Name!”

There was once a time when Hong Kong streets were full of lyrics from popular Chinese songs like the below photo.Without enough attention you would never discover that actually they were advertisements. (source: https://www.facebook.com/media/set/?set=a.323401827728972.74611.246327942103028&type=3 ) These series of billboards were made by Soliton Music, an online music service, which attracted people's eyeballs and transferred customers from offline…

A 30-Second Milk Tea Commercial That Could Only Be Understood By Native Hong Kongers

  (Screen shot by myself. Source: YouTube https://www.youtube.com/watch?v=KKI7EV0cjWc ) This VITA milk tea commecial, which made no sense to people who are not extremely familiar with Cantonese or Hong Kong culture, presented Hong Kong in an exaggratedly vivid way. Really? Maybe now your head is full of doubt. https://www.youtube.com/watch?v=KKI7EV0cjWc (Source: YouTube https://www.youtube.com/watch?v=KKI7EV0cjWc ) Within this 30 seconds,…