Since the bankrupt of HMV was considered as a sign of the real music record industry collapsed, it is even harder for private record shop to survive in this market which is ruled by digital music. I was more or less upset when I found that most of those famous private record shops were no longer existing, and White Noise Records was the last one on my long name list.
Shanghai Street was so quite at night that you would not believe its neighbourhood was noisy MonKok area.
According to the address, the store should be hidden in this normal living building.
Live performance posters with post rock background music behind the door, the atmosphere of a private record store in my memory was long-lost.
Seemed like me and this sleepy kitty were the only 2 customers in the shop…
I haven’t seen a CD walls, especially so many black lables for ages.
Each CD was orderly classified by music types, which were varied from Indie Pop to Experimential Noise, but mostly produced by independent record labels.
Some music-related products are also sold here, like indie music magazines, postcards, souvenirs, together with some clothes with good design.
The owners of White Noise were three passionate music lovers. Apart from this record shop, they also run music event promotions and live performance.
Oops, almost stepped on this cutie pie when I tried to open the door and left…
WHITE NOISE RECORDS
1/F, 720 Shanghai Street, Prince Edward, Kowloon, Hong Kong
(Prince Edward C2 EXIT, close to Metropark Hotel Mongkok)
營業時間 / working hours：
Mon – Sat: 2:00 pm – 9:00 pm
Sun: 3:00 pm – 9:00 pm
t. +852 25910499
Facebook Page: https://www.facebook.com/WhiteNoiseRec